Today, we are more divided than ever. 

We are a clothing brand that is helping people restore unity through the power of forgiveness, while supporting the least forgiven people in society: people coming out of prison.

We help people find the humanity in and forgive the least forgiven people of society, so that they will be able to humanize and forgive everyone they meet, regardless of race, color, creed, past mistakes, or current beliefs.

Only through humanization and forgiveness will we be able to create unity in the midst of division, and move forward, despite differences, into a better, more equitable future for all. 

Rebellion and Reform have their place. It is time for reconciliation to shine.


We believe that the least forgiven people in the United States are the 2.3 million men and women who are incarcerated and the 600,000 coming out every year. These individuals have the most public record of their past wrongs, a criminal record, which oftentimes prevents them from finding acceptance when they return back to society.

These people are beautiful and complex human beings who made mistakes, like all of us, and desire to pursue a better, safer, life. 

We showcase the full human experience of these individuals

  • We keep a running blog with all stories we have released in the past.​

  • We host events discussing criminal justice reform led by formerly incarcerated speakers.

We want to help the world see the humanity in the least forgiven peoples so that they can learn to see the humanity in every single person. Realizing someone's humanity is the first step to reconciling a broken relationship.


Forgive Everyone Co. donates 20% of the proceeds from every single sale to a variety of different non-profits that help people affected by incarceration in the following areas...

  • Housing

  • Employment

  • Rehabilitation

  • Mentorship

By funding these organizations, we are putting our money where our mouth is; directly contributing to the success of organizations that are fighting for the forgiveness and success of the least forgiven peoples.

Click the button below to learn more about our partnered organizations


We work with formerly and currently incarcerated artists to create designs and apparel. We pay commissions from sales of their apparel to the artist and pay up front design wages.


Our eventual goal is to open a screen printing and retail combined space that provides employment and reentry mentorship to men and women in the early stages of re-entry after prison. 

We will be running a 12 month program; providing them with stable employment that pays a living wage while helping them develop employable skills that will allow them to move on to bigger and better things in the future. 

Every single human being has potential. We are determined to empower that potential.


Swirls Boutique is a Grand Rapids clothing store that carries clothes for both men and women of all generations. They are dedicated to supporting social good around the world with their revenues, and support fair trade practices. You can find Forgive Everyone Co in store at...

619 Wealthy St SE, Grand Rapids, MI

The Fringe Coffee House is located in beautiful, historic Hamilton, Ohio. It exists to empower inmates, ex-felons and those on the fringes of society to live healthy, whole lives. They hire formerly incarcerated men and women, providing gainful employment, and a holistic re-entry support plan all under one roof. You can find Forgive Everyone Co in store at...

918 High St, Hamilton, OH

Forgive Everyone Co. 


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1811 Woodcliff Ave SE,

Grand Rapids, MI